Meet Martijn van den Oever – Driving petfood innovation at Cefetra Group

As we gear up for Zoomark 2025, we caught up with Martijn van den Oever to talk about what makes our Petfood Ingredients offering truly stand out and why Zoomark visitors should definitely stop by our booth.

Click here for more info about Petfood Ingredients by Cefetra

Martijn, what’s your focus within Cefetra when it comes to petfood?
“I’m responsible for shaping and leading the petfood strategy across the group, working closely with our colleagues at Tracomex, our other Cefetra entities, Riveka and Royal Ingredients Group. My focus is on strengthening our position in the petfood market by aligning expertise, supply chain capabilities and commercial opportunities.”

“Our approach is hands-on, pragmatic and always with the client’s needs at the centre”

What sets Petfood Ingredients by Cefetra apart from others?
“It’s the combination of our global presence, local expertise and deep market knowledge that gives us an edge. We’re able to offer our clients not just reliable sourcing and supply chain management but also value-added services like market intelligence, sustainability initiatives and carbon footprint mapping. Our approach is hands-on, pragmatic and always with the client’s needs at the centre.”

What trend in petfood should we all be watching?
“Without a doubt: carbon footprint reduction and the push for sustainable ingredients. The demand for transparency and lower environmental impact is growing fast and we’re actively helping our partners take real steps in that direction.”

What can people expect when they visit the Cefetra stand at Zoomark?
“They can expect a sympathetic ear combined with an entrepreneurial mindset. We’re here to listen, share insights and explore opportunities. Whether you’re a manufacturer, formulator or trader — we believe every conversation can lead to something meaningful.”

In one word, how would you describe the Cefetra petfood team?
“Dedicated — no doubt about it.”